Built for the Problems Most Analytics Firms Skip
We are a data analytics and software company specializing in dealer network strategy, dealer performance intelligence, and consumer analytics for motor vehicle OEMs. We serve commercial vehicle, powersports, RV, marine, and heavy equipment OEMs across North America.
The Gap We Were Built to Fill
Motor vehicle OEMs in commercial vehicles, powersports, RV, marine, and heavy equipment have been making major dealer network decisions about where to grow, who to add, and who to cut, without the same analytical infrastructure available to light vehicle OEMs. The methods exist. They just hadn't been applied here.
We built our analytics practice and the IDEAS platform around the specific questions OEM dealer development and sales ops teams need to answer. Not generic business intelligence tools repurposed for dealer data, but purpose-built software and methodology for how dealer networks work, how PMAs function, and how market potential gets measured at the dealer level.
After years of work with commercial vehicle and powersports OEMs including Isuzu, KTM, Kawasaki, Suzuki, and Hino, we have built the dealer network and consumer analytics capability that most OEMs can't find anywhere else, purpose-built for how their industries actually work.
Our Approach
We begin every engagement with a discovery conversation rather than a product demonstration. The goal is to understand the business situation: the data available, the decisions that need to be made, and the constraints that exist, before we recommend any analytical approach or software. The discovery conversation is free and is often clarifying by itself.
Our senior analysts stay involved in client work throughout every engagement, well beyond the sale and kickoff. The value of dealer network analytics, location theory, and propensity modeling comes from how the analysis is interpreted and applied to specific business decisions, and that interpretation requires senior expertise from start to finish.
Our IDEAS platform and analytical frameworks are built to adapt to the client's existing data model, business vocabulary, and reporting processes. The goal is never to require a client to restructure how they work in order to benefit from the analysis.
Our Team
A small, senior team that stays close to the analysis and to the clients who rely on it.
Larry Daniel
VP, Sextant
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Larry Daniel is a serial data analytics entrepreneur with more than twenty years spent building and selling data-driven strategy and analytics to Fortune 1000 marketing organizations. He has founded multiple companies and led two of them to acquisition, and he authors textbooks and articles on quantitative marketing and retail location theory. He also serves regularly as an expert witness on consumer behavior and market analysis.
Larry founded Sextant to bring that analytical depth to the motor vehicle industry, applying spatial and temporal methods to dealer development, dealer performance, and target marketing for OEMs, work now anchored by Sextant's IDEAS platform.
Mark Genter
Data Governance & New Solutions Manager
Joyce Brown
Customer Representative
Dwight Daniel
Software QA Coordinator
Mike Hakanson
Web Developer
Mary Hanson
Customer Representative
Dave Luke
Digital Assets Manager
Will MacDonnell
QA Associate
Ben Rowe
Customer Support Coordinator
Angelica Steffen
Customer Representative
Explore What We Do
About Sextant
We are a data analytics and software company that provides dealer network strategy, dealer performance intelligence, and consumer analytics for motor vehicle OEMs. We specialize in commercial vehicles (Class 3–8 trucks), powersports, RV, marine, and heavy equipment, industries where sophisticated dealer network analytics has historically been underserved relative to the light vehicle automotive market.
Make Your Next Network Decision with Data Behind It
From open point analysis and dealer performance to consumer targeting and CSI, we help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs act on evidence instead of instinct. Every engagement starts with a free discovery conversation about your network, your data, and the decision in front of you.
Brands Tracked
Our national dealer tracking database monitors add/drop activity across 55+ motor vehicle brands.
Reports in IDEAS
Over 500 separate reports implemented in IDEAS.
Industries Served
Commercial vehicles, powersports, RV, marine, heavy equipment, and multi-location businesses.