Custom Data Programs
Got a data problem no one else has solved? That's usually where we start. We scope the analytical work that falls outside standard software tools to your specific question rather than a product menu.
Our custom data programs cover the analytical work that falls outside standard software tools: screen scraping to collect dealer and competitive data, digital survey programs for dealers and customers, call center operations for prospect qualification and research, and custom statistical modeling for one-off analytical questions. Every custom engagement starts with a discovery conversation to define the problem before any work begins.
Custom Program Service Areas
Six areas of custom analytical work, each scoped to a specific business question rather than a fixed package.
Screen Scraping & Dealer Data Collection
We operate a proprietary national dealer tracking database built through ongoing screen scraping of publicly available data across more than 55 motor vehicle brands. This gives us, and clients who access it, a current picture of dealer add/drop activity, brand distribution, and competitive dealer movement across the U.S. that is not available from standard industry sources like MIC registration data alone.
Survey Design & Administration
We design and administer digital survey programs for motor vehicle OEMs, covering customer satisfaction (CSI), dealer operations audits, B2B attitude and awareness research, and EV prospect qualification. Programs are designed to maximize response rates, move away from legacy paper-based processes, and deliver results in structured digital formats that feed directly into reporting systems.
Call Center Programs
We operate call center programs for motor vehicle OEM clients, covering outbound prospect qualification, follow-up with show leads and inquiry contacts, and research calling to gather data not accessible through digital channels. Our call center staff are trained on technically complex subject matter including EV truck specifications, state incentive programs, and payload and range performance, so they can support prospects through technically involved sales cycles.
Custom Modeling & Analysis
One-off analytical projects including parts decay studies, equipment value retention modeling, market sizing exercises, cluster analysis, and any question where the answer matters more than whether a tool already exists to answer it.
Customer Experience Intelligence
How a customer is treated when they call or visit a dealership rarely shows up in sales data. We run secret shopper programs that capture the customer experience at the dealership, by phone and in person, and we operate programs that collect consumer ratings from Google Business reviews and Yelp to track dealer reputation at scale. Together they show OEMs how the retail experience is performing, dealer by dealer.
Discovery Process
Every custom engagement begins with a discovery conversation focused on three variables: the data available, the technology required, and the human expertise needed. This scoping discussion identifies what value we can realistically deliver and what constraints need to be addressed before work begins. The discovery conversation is free and is often clarifying by itself, helping clients understand exactly what question they're asking and whether data exists to answer it.
Custom Data Programs FAQs
We use screen scraping to collect publicly available dealer data, including dealer locations, brand affiliations, and network changes, across more than 55 motor vehicle brands nationwide. This data is maintained in a proprietary dealer tracking database that allows clients to monitor competitive dealer activity, validate their own dealer records, and identify network movement trends that aren't captured in standard industry data sources.
Last reviewed: June 2026
Make Your Next Network Decision with Data Behind It
From open point analysis and dealer performance to consumer targeting and CSI, we help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs act on evidence instead of instinct. Every engagement starts with a free discovery conversation about your network, your data, and the decision in front of you.
Brands Tracked
Our national dealer tracking database monitors add/drop activity across 55+ motor vehicle brands.
Reports in IDEAS
Over 500 separate reports implemented in IDEAS.
Industries Served
Commercial vehicles, powersports, RV, marine, heavy equipment, and multi-location businesses.