Analytics Built Around the Questions OEMs Ask
Where should our dealers be, how are they performing, and who are our best customers and prospects? Each solution area pairs proprietary software with senior analytical expertise.
We organize our analytics services around the three questions every motor vehicle OEM faces: where should our dealers be, how are they performing, and who are our best customers and prospects. Each solution area combines proprietary software, analytical methodology, and senior expertise to achieve actionable results based on deep insights much more powerfully than depending on less experienced resources wrestling with off-the-shelf tools.
Dealer Network Strategy
Market studies, open point analysis, PMA management, and what-if simulations that give OEM dealer development teams the geographic evidence to make and defend major network decisions.
Explore →Dealer Performance Intelligence
Dealer-level performance intelligence for OEM sales ops and dealer development teams: KPI dashboards, benchmarking against market potential, performance alerts, and field rep tools through the IDEAS platform.
Explore →Dealer Marketing Programs
Analytics-driven dealer and co-op marketing for motor vehicle OEMs: propensity targeting, market and demand intelligence, and MaaS delivery that make every marketing dollar work harder through the dealer channel.
Explore →Consumer & Market Analytics
Propensity modeling, geo-demographic profiling, lifetime value analysis, market basket analysis, and churn modeling applied to OEM and dealer databases across commercial vehicles, powersports, RV, marine, and heavy equipment.
Explore →Customer Satisfaction Index (CSI)
Digital-first CSI programs for motor vehicle OEMs and their dealers: survey design, administration, benchmarking, and reporting that turns satisfaction data into dealer action.
Explore →Custom Data Programs
Screen scraping for dealer and competitive data, survey design and administration, call center programs, and custom statistical modeling for motor vehicle OEMs. Every engagement starts with a discovery conversation.
Explore →How We Work
Every engagement begins with a discovery conversation to understand the business situation, available data, and the decisions at hand. From there, we recommend a combination of analytics services, software, and senior expertise. There is no standard package. Solutions are scoped to fit the client's specific needs and data environment.
Make Your Next Network Decision with Data Behind It
From open point analysis and dealer performance to consumer targeting and CSI, we help commercial vehicle, powersports, RV, marine, and heavy equipment OEMs act on evidence instead of instinct. Every engagement starts with a free discovery conversation about your network, your data, and the decision in front of you.
Brands Tracked
Our national dealer tracking database monitors add/drop activity across 55+ motor vehicle brands.
Reports in IDEAS
Over 500 separate reports implemented in IDEAS.
Industries Served
Commercial vehicles, powersports, RV, marine, heavy equipment, and multi-location businesses.